In a 72h sprint at Hyper Island with Volvo group strategy as a client, we were approached with the task to discover new ways for Volvo to sell trucks in a new era.  We defined the task as: How might we redefine the customer journey for experienced drivers in order to ease sales friction and build loyalty from the start?

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Based on research and key insights, we concluded that small truck fleets are often started by experienced drivers and that starting a fleet is an incentive for buying a truck. Therefore, the experienced drivers of today are the consumers of tomorrow. We asked our selves "How can we make sure the next generation fleet owners will be loyal Volvo consumers?"

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Our solution is a digital educational academy enabling experienced truck drivers to start their own fleets, which essentially introduces them to the sales process earlier, makes the work of the sales department easier and creates client relationships from day one. We provided Volvo with a program overview of what would bring value to the target audience as well as a business model of how the solution could be implemented.

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As a result of our pitch at Hyper Island in December 2021, we won the overall award for best solution and were invited to the Volvo HQ the following year. We pitched our solution to an experienced audience as well as participated in a workshop on how to develop the idea further together with eager Volvo employees. 

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Team: Harald Broström, Hugo Lunsjö, Caroline Drakenward, Stina Langenius